Get to know us

We’re a friendly, expert team of health and wellness professionals in Central London, united by shared values and a passion for creating something truly special. At X-Club, we support our clients through mindful movement, Reformer Pilates classes, restorative treatments, and nutritional guidance.

We love connecting with like-minded industry professionals who share our commitment to holistic wellbeing. Whether you join us for dynamic Pilates classes, transformative wellness workshops, or personal training in London, we can’t wait to welcome you to our luxury studio and help you move with purpose, feel your best, and reach your goals.

MEET OUR EXPERT TEAM

DEMI

METHOD, INSTRUCTOR, ACADEMY
NOTTING HILL, MAYFAIR & MARYLEBONE

With a background as a professional dancer, Demi has been passionate about Pilates from a young age. Following knee surgery, she developed a deeper connection to the practice and discovered the power of intelligent movement in building strength, confidence, and resilience. Known for her creative, fluid class flows and strong technical eye, she delivers empowering, purposeful sessions with a focus on individual guidance. As a Perinatal Specialist and Tutor & Assessor for new instructors in the X-Club Academy, Demi combines expert knowledge with a warm, encouraging approach, helping every client move well, feel strong, and celebrate progress over perfection.

INSTRUCTOR
SHOREDITCH

JOE

Joe’s journey began in 2015 in New York City, where he studied and taught the Joseph Pilates method before relocating to Europe to pursue a career in London’s modelling industry. After a decade in the industry, Joe is excited to return to his passion for teaching Pilates.

GRACE KELLY

PHYSIOTHERAPIST & INSTRUCTOR
MARYLEBONE & NOTTING HILL

Grace Kelly is a HCPC registered, MCSP chartered Physiotherapist and Reformer Pilates Instructor at X-Club, passionate about helping clients move better, build strength, and recover with confidence. She combines evidence based physiotherapy with mindful movement to support rehabilitation, performance, and long-term wellbeing.
With a background in rock climbing and weight lifting, Grace brings a strong understanding of strength, mobility, and body awareness to her practice. Having personal experience with hypermobility, she has a particular interest in improving stability, control, and movement quality. She takes a holistic approach to rehab, viewing the body as an integrated system and helping clients develop confidence and connection through their movement.

AMANDA

C0-FOUNDER & MASTER TRAINER
NOTTING HILL & MARYLEBONE

Amanda brings a great passion for Pilates, with training extending to physiotherapy and many areas of wellbeing, Amanda has been working with long-term high-profile clients for over a decade and appearing at Pilates studios all over London, promoting wellbeing, injury prevention and health advice to change how people perceive health.

ELIS

INSTRUCTOR
MARYLEBONE, NOTTING HILL

Elis is the kind of Pilates instructor where her teaching style is rooted in posture-focused alignment and feel-good movement. With certifications in Barre and Mat from Spain and receiving her training at X-Club, Elis brings a diverse and inclusive experience to every session. Her journey into Pilates began in California during the pandemic through strength training and movement-based wellness, inspiring her to dive deeper into the Pilates method. Known for her calm and encouraging energy, Elis creates a grounded space where clients feel supported, present, and empowered—whether through a gentle reset or a slow burn.

OLIVIA

INSTRUCTOR
NOTTING HILL & MAYFAIR

Olivia is originally from Vancouver, Canada and has been passionate about movement her entire life as a long-time athlete. She fell in love with Pilates for its ability to build strength, mobility, and a strong mind–body connection. In her classes, Olivia brings positive energy and an uplifting atmosphere, creating fun, challenging sessions that leave clients feeling stronger, refreshed, and confident.

PHOEBE

NUTRITIONIST

Originally from the U.S., Phoebe brings a compassionate, evidence-informed approach to nutrition and wellbeing. Her philosophy is rooted in nourishment over restriction, helping clients build sustainable habits that support energy, strength, and long-term balance.

Through her 1:1 coaching sessions, Phoebe offers personalised, practical guidance tailored to each individual’s lifestyle, goals, and relationship with food. Her supportive, sustainable approach empowers clients to feel confident and in control of their nutrition choices — without the overwhelm.

MIRIAM

MARYLEBONE

Miriam has enjoyed a long career as professional dancer having trained at Elmhurst Ballet School. Since retiring from dance, Miriam trained with The Body Control Pilates Association, allowing her to open her own Pilates business. She now has more than fifteen years of experience, working with a diverse range of clients. Miriam is now studying for a degree in psychology, to specialise in sport psychology, as she recognises the vital connection between mind and body.

INSTRUCTOR & ACADEMY

MEGAN

INSTRUCTOR
MAYFAIR

Megan is a supportive and enthusiastic Pilates instructor specialising in dynamic, engaging classes that blend creativity with the core principles of Pilates. Megans journey into teaching began after personally experiencing the transformative power of Pilates in healing and building strength postpartum. Megan strives to work with individuals helping them to feel stronger, more confident, and uplifted after every session.

MEGAN J

VIRAG

PHYSIOTHERAPIST & INSTRUCTOR
NOTTING HILL

Virag is a Paediatric Physiotherapist (MCSP, HCPC, APCP) with a BSc in Physiotherapy from the University of Pecs and an MSc in Paediatric Physiotherapy from UCL. She has worked across private clinics, the NHS, and Croydon Health Services, treating children from pre-term to teens with musculoskeletal, neurological, and complex conditions. Alongside her Pilates sessions, she leads a paediatric strength and conditioning group, driven by her belief that children’s strength is often underestimated. Virag is also trained in dry needling, spinal manipulation, and manual therapy techniques.

GRACE

LEAD PHYSIOTHERAPIST, PT & INSTRUCTOR
NOTTING HILL & MARYLEBONE

As a Physiotherapist, qualified Pilates Reformer Instructor and Personal Trainer, Grace is dedicated to helping clients move better, feel stronger, and recover with confidence. She earned her Doctorate in Physical Therapy in Boston and specializes in musculoskeletal injuries, chronic pain, surgical rehabilitation, and neurological conditions such as vestibular dysfunction and balance impairments. With a passion for blending pilates with physiotherapy here in London, she offers an effective, movement-based approach to support long term recovery, body awareness, and empowerment.

LEA

MASSAGE THERAPIST MARYLEBONE & NOTTING HILL

Lea’s journey as a bodyworker began more than 20 years ago. Guided by the belief that movement is life and touch should be a nurturing experience, she is dedicated to helping each individual cultivate greater ease, vitality and balance in both body and mind.
She graduated from the University of Westminster in 2013 with a BSc in Remedial Massage and Neuromuscular Therapy. With a strong foundation in anatomy and physiology, she has developed a distinctive therapeutic approach grounded in the connection between intentional physical therapy and energy work.
She combines advanced manual techniques—including deep holistic massage, myofascial release and neuromuscular therapy—to address chronic and deep-seated tension while supporting mobility and range of motion. She also offers aromatherapy massage, butterfly touch for oncology care, manual lymphatic drainage and prenatal massage.
Every treatment is person-centred and carefully tailored to the individual’s needs, creating space for physical relief, mental clarity, self-awareness and renewed balance. Wherever someone may be on their wellbeing journey, she is there to support them with care, knowledge and intention.

VICTORIA

ACADEMY TEAM

Victoria is a certified Master Trainer (eRYT500), and continued education provider (YACEP / ACTIVE IQ)and has been in the wellness industry for nearly 2 decades, teaching clients how to improve their health with programs customised to their lifestyle. She has tutored more than 8000 people and shares her understanding of Pilates, Yoga and Mindfulness. Her passion is teaching and sharing with others to help make the world a better place

CAROLINE

ACADEMY TEAM

Caroline has had a passion for dance and movement since childhood. Having previously worked in law, she took a complete 180 turn at 27, and decided to pursue her original passion and retrain as a Pilates Teacher. A couple of years later she embarked on an adventure to India to train as a Yoga Teacher with Yoga Alliance, and then on to train with Birthlight as a Prenatal Yoga Teacher. Caroline has run many Pilates Teacher Training programmes and workshops, having trained Pilates Teachers from all over the UK.

OLIVER

STUDIO COORDINATOR & OPERATIONS

ANIA

Ania, our Studio Coordinator is passionate about sports, cats, books and healthy lifestyle. With a Master’s Degree in Economics and a background in Marketing and Office Management is committed to ensuring smooth operations within the studio environment. Ania is also adept at fostering a welcomed and positive studio atmosphere.

MERCEDES

CLIENT EXPERIENCE
NOTTING HILL & MARYLEBONE

With years of experience in the fitness and wellness industry, Mercedes has developed a deep understanding of the beauty in life’s changes. She is passionate about supporting clients through every stage of their wellness journey, helping them adapt to evolving schedules, goals, and lifestyles. Mercedes excels at guiding clients to find the perfect fit, whether it’s the right class, program, or approach to support their individual needs, empower their progress, and make sustainable wellness an enjoyable part of their lives.

SHANI

PT, INSTRUCTOR, YOGA
MARYLEBONE & NOTTING HILL

With five years of dedicated study and practical experience, Megan has cultivated a strong passion for health and wellness industry.
For the past few years, she has been teaching onboard yachts, blending her expertise in movement with her love for life at sea.

Her classes and sessions are designed to be accessible yet challenging, meeting each client where they are and guiding them towards more confident, resilient movement.

Megan’s passion for helping others grew from her own knee injury, relearning how to move and rebuild strength. It’s from that experience of patient, guided recovery that now drives her to help clients move better, feel stronger, and regain confidence in their bodies.

INSTRUCTOR
ALL SITES

Shani Sweetnam is a professional dancer and Pilates Reformer instructor with a strong background in commercial dance. She brings her love of movement, precision and musicality into every class, creating dynamic workouts that challenge, energise and leave you feeling strong. Expect good vibes, a little spice and plenty of burn. Shani’s classes are designed to push you, make you sweat and have you leaving feeling your best.

IREM

INSTRUCTOR
MARYLEBONE, SHOREDITCH & MAYFAIR

Irem believes Pilates should be challenging without being intimidating. Her classes are built on encouragement, curiosity, and the idea that progress matters far more than perfection.
Known for remembering the little details, Irem loves celebrating her clients' wins, whether it's mastering a movement for the first time or simply feeling stronger than they did the week before. She brings positive energy, thoughtful cues, and carefully curated playlists inspired by her love of discovering new music.

PT, SPORTS REHAB, REFORMER & MASSAGE

Graduate of Sports Conditioning, Rehabilitation, and Massage BSc (Hons) Cardiff Metropolitan University, Oliver blends clinical injury management with functional movement to help clients move without pain, recover faster, and build resilient strength. His diverse experience spans working in elite athletics with Glamorgan County Cricket Club to treating high-performance skiers in the French Alps.
An ITEC Level 4 qualified massage therapist certified in Kinesiology taping and disability coaching, Oliver also brings over a year of expert Reformer Pilates instruction to X-Club, delivering an integrated approach designed to optimize mobility, correct posture, and enhance everyday performance.

JAZMYN

PT, SCULPT & MAT PILATES

MARYLEBONE & NOTTING HILL